walk the talk

2021

creative direction / 3D MODELING / MOTION GRAPHICS / brand image

From the initial filming plan to the final execution and post-production, this retrowave social media content was meticulously developed by CountryLab.
The complexity of this production lay in the intricate multicamera angles, necessitating the creation of a seamless 3D environment that adhered to the narrative trajectory and provided accurate tracking.
Having established the video’s stylistic direction, we produced 3D content and animations that aligned seamlessly with the drivers’ descriptions, resulting in a captivating scene that maintained engagement without becoming overly distracting.

The filming was carried out in a green studio utilizing custom-built treadmills. We replicated the cameras in a virtual 3D environment, integrating the footage into the 3D scene meticulously crafted using Blender. The extensive scene simulates an uninterrupted walk, with all the content meticulously created and animated to match the appropriate camera angle. The node-based structure enabled us to swiftly respond to feedback and incorporate enhancements during the post-production phase.

Only at the end of the video the real scene will be revealed: a retro-wave fluo scene embedded in the brand logo.

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