We are not better than other agencies, we're just different.

We’re always learning.
We’re not perfect and sometimes we too make mistakes but at the end of the day we deliver on time and on budget.

We’re a boutique design Agency with a unique ace up our sleeve.

We have the infrastructure and expertise to actually fabricate our own designs – however small or large they may be.

By creatively deploying innovative state-of-the-art digital technology, we make brands desirable via strong and bold visual ideas based on their defined strategic positioning.

We help businesses identify and articulate their story with clarity and impact so as to connect with their audience.

We don’t boast about our achievements because
it is our clients who are our Ambassadors.
We’re proud to grow together with them.

Founded by Arch. Carboncini in 1990, Country Lab is a Turin-based design and architecture studio with strong emphasis on experimentation, research and development.

Country Lab blends Italian flair with Teutonic discipline taking on what are often hugely complex projects where deadlines are not only a “Modus Vivendi” but also an inspiration to perform way beyond our comfort zone.
Quality of execution is our trademark……even if sometimes it might mean working all night to be ready in time for the morning inauguration.

We work with clients starting from the initial strategy phase, to the design, art direction and final production of a project.
We are proud of our internal production dept that makes us unique in the creative landscape.
We work with brands and agencies worldwide to explore and deliver meaningful, bespoke visuals, products, designs.


Clients include:

Philip Morris International SA – Shell – PMI Science – Ferrari GES – Automobile Club de Monaco – Ferrari SpA – Ducati – Do&Co Wien – Do&Co Italy – Toro Rosso – MASI Agricola – Teoresi S.p.A. – Gebrueder Thonet Vienna – Juventus S.p.A. – Moschini S.p.A – Italia Independent – Stilolinea – Procar International Limited

OUR services skills playground values

via Torino 550/I
10032 Brandizzo (To)


via Tortona 31
20144 Milano