stay art home
2016
creative direction / digital design / motion graphic / graphic design / brand identity / social media content /
One-off Social Event made during lockdown in 2020.
The purpose of the project was to explore new Creative fields and create engagement in those hard times.
We we in charge of: naming, logo design, talent scouting, video content management, video production of Teaser and closing episode.
In addition to that the audio only podcast release.
In the days where “stay at home” was continuously repeated on mainstream media, STAY ART HOME copy was a straightforward connection to the creativity world.
Based on this tagline, the hashtag #stayarthome has been used to engage followers worldwide to participate to the digital activity.
Teaser Video as a call to action to to follow the channel, create a tone of voice and create emotional expectation.
Published on IG, Tw, Fb.
100 Gb of raw content.
More than 3 hours of video footage collected.
Content created was enough to produce more than a week of stories and individual posts to engage followers and triggering a dialogue on creativity.
Closing episode is a long edit including all the contents selected and structured with a coherent narrative flow.
Each clip is carefully selected, with additional motion graphics, sound design and audio improvement.
Due to its length, this video has been posted on Instagram TV and YouTube.
All trademarks, trade names, or logos mentioned or used are the property of their respective owners.