premio masi 2020
Digital event
2020
creative direction / digital design / interior & architecture
/ DIGITAL EVENT / motion graphic / graphic design /
2020 gave us all the opportunity to rethink the way events were made.
A digital event could be delivered from a cellar, live.
This is what we did for MASI Agricola, Premio Masi organised from the impressive cellars in Valpolicella.
We took care of the Event concept, Identity, Digital communication production, motion graphic, Event Set up, Streaming and Social Media Live streaming.
Total unique views of the live event: more than 45.000
Corporate Social Media Channels and Reserved Website
Local Media, Social Media Channels
A custom private platform created for Media Guests, with the opportunity to download Press Releases, Press Pictures, Documents and Biographies.
A registration tool with automated email communications made the invitation easy and traceable.
Onsite we created a studio, 10 meters below ground, with a massive LED screen and crispy invisible lighting set up.
Socially distanced, we managed 4 cameras and the staff in charge of event production.
Streaming output was delivered to the reserved web page with language selection (real time translated), and on Instagram and Facebook.
With this Live Streaming we had a total reach of 45000 people globally.
Post-event we produced several short clips and highlights to be delivered to Media and to Social Media channels.
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