MOBILE
retail unit
2016
creative direction / digital design / interior & architecture
/ retail design / exhibition design / motion graphic / graphic design /
Traveling self-demounting unit with hydraulic jacks and hydraulic slider/roof.
The structure is traveling on a truck trailer and part of the events in Formula 1™ and MotoGP™ Fanzones.
We are following each step of this structure, from beginning to the end, including transportation, event assistance, maintenance.
Decoration identity is based on the sense of speed and motion, in line with target, location and brand values.
Interior decoration is a showcase of bespoke pieces, using motorsport narrative: tyres are coffee tables, racing seats are trial areas, carbon fiber is the ceiling finishing.
We made aluminum cupboards with the same techniques of the garages we designed, and the drawers are product display in each section of the Shop.
Engagement tool for guests and influencer: a carbon fiber pitboard where people can write customised messages and take a picture in front of the race track video animation we recreated in 3D
We carefully check the destination positioning to allow us to properly park and activate the Mobile unit in the selected areas.
The entire family of Mobile Units is including an openable container-based Point of Sales.
Two small units are often located in different areas of the circuit and they have a smaller footprint and installed in outdoor areas too.
The interior design is customised and in line with the same identity created for this project.
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