PMI SCIENCE
SQUARE
2022
Creative Direction / architecture / turnkey
Nestled within Philip Morris International’s (PMI) Research and Development (R&D) facility in Neuchâtel, Switzerland, lies PMI Science Square, a captivating space designed and produced by CountryLab to foster scientific engagement and showcase PMI’s vision for a smoke-free future. PMI Science Square embodies the very essence of transparency and innovation, seamlessly blending cutting-edge technology with sustainable practices.
The space is awash with natural light, thanks to its expansive windows and glass showcases, creating an open and welcoming atmosphere. The use of recycled and recyclable materials, such as aluminum walls, glass showcases, and wooden flooring, further underscores PMI’s dedication to environmental stewardship.
PMI Science Square is a haven for scientific exploration, featuring a modular iron structure that seamlessly integrates with the existing building. The space is adorned with lush greenery, adding a touch of nature to the industrial setting. Interactive touchpoints and cutting-edge technology provide visitors with an immersive and engaging experience.
PMI Science Square caters to a wide range of international visitors. The multifunctional space can accommodate various events, including streaming conferences, workshops, and public exhibitions. The center serves as a meeting point for thought leaders, scientists, and R&D experts, fostering collaboration and innovation.
PMI Science Square embodies PMI’s unwavering commitment to environmental sustainability. The space is equipped with energy-efficient lighting and HVAC systems, significantly reducing its carbon footprint. The use of sustainable and recyclable materials further reinforces PMI’s dedication to environmental stewardship.
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