VIRTUAL MUSEUM
2020
creative direction / digital design / motion graphic / graphic design / 3D MODELING / social media content /
One-off Social Content for MW Social Channels.
The project was to create a contest and to engage followers to participate and interact.
We produced n.2 episodes. First episode was an introduction and a virtual galllery tour with the pictures that the audience selected though IG Stories.
Second Episode was a follow up content with additional narrative on a personal and intimate point of view.
We we in charge of: concept, virtual design, video shooting, rendering, sound design and final output for social media use.
Above video is episode #1, below video episode #2.
We took as inspiration the Guggenheim museum, but with hard shapes in line with brand identity. The entire model, lighting, texturing and rendering has been processed internally.
We delivered the final asset in two weeks, including shooting and postprod.
And below… a short making of!
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