The “The Meaning of Partnership” exhibition at the Ferrari Museum in Maranello, Italy, celebrates the long and successful partnership between Ferrari and Philip Morris International (PMI). The partnership began in 1973 when Enzo Ferrari signed an agreement with PMI to support the Scuderia Ferrari Formula One team. This partnership has been instrumental in Ferrari’s success in Formula One, with the team winning 130 races and 16 constructors’ championships.

The exhibition showcases the many ways in which Ferrari and PMI have collaborated over the years. Visitors can see a variety of exhibits, including Formula One cars, racing memorabilia, and interactive displays. There is also a section on the history of the partnership, which tells the story of how two very different companies came together to achieve great results.