monaco Vvip
4 day event

2016

creative direction / digital design / interior & architecture
/ retail design / exhibition design / motion graphic / graphic design /

During the week end of Monaco GP we fully decorated a 11 decks charter yacht, with the concept and identity we created ad-hoc.

We were in charge of: creative concept, event identity, interior design, graphic design and printed materials, custom production of giveaways and table decoration, video and motion graphic production, interactive tools and digital development.

In this event we covered all the creative areas for such a big event.
Top picture is the tunnel at the entrance, with infinity mirrors, backside projections and high resolution LED screens.

The concept was based on looking forward and use the imagination to re-think how we are living and what we can do to improve ouselves.

Anamorphic sculpture in the lobby was delivering the message, creating a photo opportunity spot for the guests. We had 3 vantage points on the sculpture, revealing different graphic designs.

We created a scientific interactive area on one of the decks. Giant touch screens, projections, virtual reality to create a coherent learning journey.

Indoor morning panels were organised daily, to kick off the day and to deliver additional key messages.

Another interactive area crated on the top deck, with robots welcoming guests at the area entrance.
Seamless screens interfaced with Guests app qr code: real time generated graphic with the number of social media followers of each influencer.
Mirror screen with additional personal information creating an amazing photo opportunity.

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TURIN
via Torino 550/I
10032 Brandizzo (To)
Italy

info@countrylab.com

MILAN
Opificio31
via Tortona 31
20144 Milano
Italy