Mission winnow
lounge in motogp
2019
creative direction / digital design / interior & architecture / hospitality design / motion graphic / graphic design /
VVIP Lounge installed in all the MotoGP™ GPs around the world.
This Lounge Design is not a replica of the Formula 1™ Lounge, it is fully designed and aligned to the target and needs of MotoGP™ world.
Social Seating is the central spot of the Lounge.
People can talk, interact, drink, charge their phones.
A huge borderless LED screen column is capturing the view, and reproducing different contents during the day.
Interactive Photoset to engage Guests at their arrival on track. An array of smartphones is generating an animated GIF, automatically published on the web app available in the Lounge.
Discover More about it and the technology used.
Borderless LED Screen column is reproducing specific contents during the day and engaging Guests during Riders appearances.
Custom RGBW Led lighting on top of the bar are not just a decoration.
A custom software is controlling colours, beats, animations to react to a specific equipment tracking the heartbeat (and not only) of Ducati Team.
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