FERRARI STORE
ANAMORPHIC ART
2021
Creative Direction / Styling / product design / PRODUCTION
In a seamless fusion of art, design, and engineering, a captivating anamorphic installation graces the Ferrari Store in Maranello, Italy.
This remarkable masterpiece, born from the creative synergy of Truly Design, Sybarite, and our team, stands as a testament to the enduring allure of Ferrari’s iconic prancing horse emblem.
Hundreds of individual pieces, each meticulously hand-painted with contrasting colors on both sides, float in mid-air, delicately suspended by an aluminum structure and stainless steel cables. This intricate arrangement, reminiscent of a dynamic swarm of particles, forms the foundation for an optical illusion that redefines the perception of space.
From three distinct vantage points, the prancing horse emblem, the very symbol of Ferrari’s racing heritage, emerges from the chaotic dance of suspended elements. This anamorphic effect, achieved through careful calculations and precise craftsmanship, transforms the installation into an interactive experience that captivates the imagination and invites visitors to engage with the space in a unique and unforgettable way.
The installation’s captivating form extends beyond its visual impact, embodying the essence of Ferrari’s unwavering commitment to innovation and excellence. The meticulous attention to detail, evident in the hand-painted pieces and the seamless integration of the aluminum structure, mirrors the precision and craftsmanship that underpin Ferrari’s legendary automobiles.
This collaborative endeavor marks a significant milestone in our journey to elevate the retail experience and create immersive spaces that inspire and engage. The anamorphic installation at the Ferrari Store in Maranello serves as a beacon of automotive excellence, a testament to the transformative power of design, and an invitation to explore the world of Ferrari through a unique artistic lens.
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