DUCATI TEAM
brand identity
2012-2018
brand identity / creative direction
Redesign of Ducati Team Logo.
Our main task was to keep the historic Ducati Corse shield and to embed it into a shape in line with Sponsorship identity.
The use of a clean and defined rectangle is reflected on a cost reduction on merchandising materials production.
Development of Brand Guideline and a full and exhaustive recap of Brand Positioning in agreement with contractual guidelines.
All trademarks, trade names, or logos mentioned or used are the property of their respective owners.