DUCATI TEAM
brand identity

2012-2018

brand identity / creative direction

Redesign of Ducati Team Logo.
Our main task was to keep the historic Ducati Corse shield and to embed it into a shape in line with Sponsorship identity.
The use of a clean and defined rectangle is reflected on a cost reduction on merchandising materials production.

Development of Brand Guideline and a full and exhaustive recap of Brand Positioning in agreement with contractual guidelines.

All trademarks, trade names, or logos mentioned or used are the property of their respective owners.

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Italy