In the magnificent area of Philip Morris International in Neuchâtel (aka “The Cube”), the most important Event to reveal the new bike for season 2019 in MotoGP™.

Several areas spread around the building are part of the narrative to tell a story about people, passion, italian creativity, technology.
An emotional tunnel is creating expectation and WOW effect in the audience. It was one of the most instagrammable items in the area.

The main scene was based on the concept “a Cube in the Cube”: a slanted Cube was the main Reveal Spot, and a stage with huge high resolution LED screen was the perfect area for the corporate announcements.