HEINEKEN
LOUNGE
IN F1 GPS
2016
creative direction / digital design / interior & architecture / exhibition design / graphic design / engineering /logistics and onsite production
A modular lounge, installed in F1 GPs by our crew. Here the product is the king: the impactful entrance wall and her majesty, the huge BAR are the strongest elements of the area.
There is not a common entrance/welcome desk: everybody is welcome to go to the bar to have a beer. Everything is modular, since the area is different from circuit to circuit, and designed to be transported in flight cases. We stock everything in 2 container delivered by seafreight worldwide.
Our crew, after build up, are taking care of technical equipment, pictures, DJing, media management. Entertainment in guaranteed: huge high resolution LED screen, invisible sound system, radio microphones, DJ equipment and all the screens are managed from control desk.
THE ICE BUCKET
Parametric design, powder coated, internal section to easily remove water. Bottom section is made with acrylic transparent material and inner lighting to glow in the dark!
Entrance wall is modular and made with 5-axis milling on structural foam. Lightweight and solid.
All our production is made to optimise transportation volumes/weight and to speed up build up/dismantling.
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