brand identity / creative direction
We were proudly selected to redesign the Scuderia Ferrari logo.
The main challenge of a motorsport logo is to be dynamic, readable on a F1 car and recognisable in TV during live feed.
So we started considering the history, the shape of the cover engine, and all the F1 Team branded materials.
The brand is applied on approx 200 different items, both technical and promotional.
Development of Brand Guideline and a full and exhaustive recap of brand positioning following contractual guidelines.
All trademarks, trade names, or logos mentioned or used are the property of their respective owners.